Google Analytics for Beginners
Join the Digital Union for a simple introduction to the concept of “web analytics” and basic Google Analytics tools. In this demonstration, we'll cover the basics of Google analytics, including demographics, landing pages and exit pages, viewer behavior (new vs. returning), viewer technology (browser and operating system), and much more. You'll hear about key Google Analytics terms like "pageviews" and "visitors," and you'll learn how to run simple reports. This session is intended to be an orientation for those who have little or no experience with Google Analytics and not a hands-on exercise. There are no prerequisites.